Sometimes there are changes in corporations that completely change how we view them. One product out of their traditional realm that catches on can make the company synonymous with it, rather than the company’s original field, or actual field of expertise. Take Yamaha as an example. Just mentioning the name may conjure up images of dirt bike racing to one person, or perhaps audio equipment to another. If that isn't diverse enough, it may be shocking to know that neither mechanics nor electronics was Yamaha’s starting point, and to this day Yamaha is the world’s largest manufacturer in their initial field.
Back in the late 1800s, Yamaha was founded as a manufacturer of pianos and reed organs. Now, you could try to take a piano on a dirt track, but I assure you that the results would not be favorable. Of course, you could drop a Yamaha piano on Wile E. Coyote and get the desired results. From a piano and reed organ manufacturer, Yamaha expanded and diversified and for many years were the biggest player in off and on-road motorcycle racing, with their audio electronics looked at as an odd sideline. Surprisingly, to this day, Yamaha remains the largest manufacturer of musical instruments in the world, and are behind some of the finest. They may have branched out, but it was never at the expense of their initial line.
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