Computer equipment is one of those funny things that comes with a million and one different variances of the same base product. There is always that stock, reference component that is released by the main developer. Then each manufacture tries to put their own spin on them. Some choose to be the most cost effective, others shoot for straight performance, some just like to load their products with features. Then there are the big names that like to cover the entire spectrum and meet everyone's needs. The nice thing is that there is usually something for everyone..
This process is the most evident when it comes to computer motherboards. For example, look at the last release of the Intel P67 chipset. There are some manufactures that had as many as 16 variations of this chipset. ASUS had 12 of their own. The lineup had everything from the high performance, feature rich Maximus IV Extreme, to the secure, and stable Sabertooth. There was even a budget friendly P8P67-M which was micro-ATX. Comparatively, the P67 was a much bigger launch then the Z68 because they were the first performance Sandybridge supporting boards to hit the market. However, there is still room with the Z68 chipset for variations.
This is evident with the ASUS P8Z68-V motherboard. The ASUS P8Z68-V shaves a little off the top to make it a much more attractive and affordable motherboard. We still get almost identical features to the V-PRO. There is the Intel Z68 Express Chipset which supports both iGPU and CPU overclocking. The LGA1155 socket supports the newest Intel Sandybridge processors. There is memory support up to 2200MHz (O.C). Max capacity tops off at 32GB. The P8Z68-V includes 16 phase power and DIP2 technology. DIP2 uses the EPU and TPU in tandem for total system control. It also allows excellent power saving and overclocking abilities. Because the P8Z68-V allows the use of the iGPU, there is support for Intel Quick Sync. Combined with Lucid's Virtu software, makes this board a multimedia and gaming beast. The Z68 also supports Intel's Smart Response Technology which includes SSD Caching. This technology puts good use to lower capacity SSDs and increases total system performance. There are also other ASUS features included such as their UEFI BIOS, DIGI+ VRM Utility, Auto Tuning, TurboV, GPU Boost, AI Charger, and BT GO!.