There are a few different directions that we see businesses go when they reach a spike in popularity. For the sake of discussion here, let’s assume that the spike has occurred primarily due to a distinct advantage in product quality, not due to an “only brand to offer purple cola-flavored water” type of thing. So, what do you do when you have the best product out there and people have realized it? Do you push on to innovate the product further but risk possible glitches? Do you simply not fix what isn’t broken and stand pat? Or do you rest on your laurels, find ways to cut costs and let the reputation sell the product? This is not a decision that is lightly made.



As much as we would all like to think our favorite products stand by a mission statement, more often than not, it all comes down to dollars and cents. Whether it is your favorite brand of laundry detergent, your favorite restaurant or your favorite brand of computer components, this holds true. I’m sure you can think of quite a few brands that cashed in big when their name was hot, only to fold as they did not keep up their products to meet the market. At the same time, there are, thankfully, some that will settle for nothing but putting their name on the best possible product. You know the ones, that family owned restaurant that has been down the block since 1910 and is still crowded, Mercedes, Bentley, Rolls Royce….and a GPU manufacturer known as EVGA.



While its reputation certainly precedes it, EVGA has shown no sign of complacency in designing the GTX 770 Classified with ACX Cooling. The EVGA GTX 770 Classified takes the already astounding GTX 770 platform to the hilt in every respect. First, EVGA has designed an all new oversized (11” x 5”) PCB specifically for the Classified, featuring beefier, more consistent power delivery and a Double BIOS with three programmable boot settings. This allows you to keep your stock settings on one BIOS while experimenting with two separate bootable settings on the second with the simple flip of a switch. The advantages are obvious, especially for overclockers looking to experiment, who can now proceed without fear of rendering the card inoperable. Clock speeds are increased to a blistering 1150 MHz base and 1202 MHz boost out of the box, while accompanying Precision X and OC Scanner allow for further software tweaking. ACX Cooling uses a combination of raw size (while keeping to a dual slot design) along with incredibly efficient and quiet fans to provide cooling with incredible dissipation characteristics. Registration also entitles one to a BIOS update which unlocks further OC and tweaking features, and allows the owner to take full advantage of EVGA’s excellent customer service and community, Step-Up Program and 3-year warranty.