Despite the excitement for new technology that the GTX TITAN piqued in every PC gamer upon release, the $1000 price tag was taken quickly as an omen of high video card prices to come. This fear was not assuaged with the resulting massive commercial success of the GTX TITAN compounded by the revelation that the GTX 780 would carry a $650 price tag while reference design GTX 680 2GB still currently retails for $469 to $499. Knowing all these facts, PC gaming enthusiasts can hardly be blamed for thinking the GTX 770 would carry a $500+ price tag. Fortunately, everyone (including this author) was wrong in their assumption because the real price is something no one could have ever imagined.
Needless to say, I was shocked and was in thorough disbelief when I received word of what the retail prices would be. I had to reread the e-mail twice and had to confirm with another company if it was a typo or not. I had the same level of disbelief as when my beloved Leafs blew a 4-1 lead against the Boston Bruins a few weeks ago (except, positive and the polar opposite of a heartbreak). Adding more good news is Gigabyte who is releasing their own spin of the GTX 770 featuring an infusion of their Ultra Durable VGA technology, as well as an updated Windforce 3X cooler for only $10 more than the GTX 770 MSRP.
The Gigabyte GTX 770 OC video card uses a custom Windforce 3X cooling solution that can effectively dissipate heat off of the supercharged GK104 GTX 770 GPU core. The Gigabyte GTX 770 Windforce OC video card has six copper heatpipes and aluminum fins organized in a triangular shape to effectively minimize the flow of turbulence between the fans that results in a low noise video card performance. As with other high-end Gigabyte video cards, the Windforce 3X GTX 770 OC carries the Ultra Durable VGA stamp featuring improved performance and efficiency, due to Gigabyte’s own components and customization designs. Out of the box, Gigabyte’s GTX 770 OC has a Base clock of 1137 MHz and a Boost clock of 1189 MHz compared to the reference Base and Boost clock ratings of 1046 and 1085 MHz respectively. The impressive 7010MHz memory clock on the GTX 770 has a peak memory bandwidth of 224.3GB/sec, a 15% improvement compared to the GTX 680.