So, let’s say you are the owner of a company that builds solar powered mousetraps. They are more expensive than traditional mousetraps, many models by a wide margin. Yet, your top end mouse trap is not able to catch more mice than traditional traps costing significantly less. They also have quirks that traditional mousetraps do not. They are louder, more prone to failure due to more necessary parts, can only catch one mouse at a time and also cause irreparable damage to other expensive household items when they fail. Really, your only marketing tactic is pushing the fact that they are solar, and therefore simply must be better.
But, let’s say your marketing scheme works, and your mousetraps are regarded as being the pinnacle of their function. Then it happens….someone introduces a solar mousetrap to the market that offers significantly better trapping rates than your product, operates more quietly, can catch several mice at once and has a longer MTBF. What do you do? Well, you could sit back and hope that no one notices since your iTrap name is now synonymous with solar mousetraps (see: iPhone, Apple – Part One). If that doesn’t work, you could simply improve your mousetrap to compete (see: ideas, obvious but seemingly antiquated). Or you could simply sue your competitor under the claim that you not only invented solar mouse traps, but the sun to power them and the mice they catch were your idea in the first place (see: iPhone, Apple – Part Two – how suing Samsung and Google will likely only serve to get them angry). Speaking of mousetraps, did you ever hear about the time the Swiftech H220 got banned in the US?
Well, guess what…the H220 is back, it’s tuned for even better cooling, it’s had a price drop and it now goes under the name of the Cooler Master Glacer 240L. Cooler Master and Swiftech have teamed up on the Glacer 240L, taking the foundation of the H220 and turning up every aspect another notch. It is still fully assembled and filled out of the box, and uses one of the easiest to use and best engineered install kits ever seen on an AiO liquid CPU cooler. The PWM controlled pump has been boosted to a max of 3500rpm, allowing it to top out at 165lph, with an astounding 2.65 mH2O of head pressure. This not only keeps an outstanding amount of liquid flowing over the CPU, it also allows for significant expansion. With a pump this strong, adding another rad and full cover GPU block (or two) becomes an easy upgrade. The pump sits directly on top of an oversized all copper contact plate pushing water through 3/8”x5/8” black PVC tubing throughout. The Glacer 240L retains the dual 120mm copper/brass radiator with lower FPI for outstanding cooling, even at lower fan speeds. However, fans have been changed to newly designed Cooler Master Blademaster 120mm, capable of 86cfm with an incredible 4.16mmH2O of static pressure. Cooler Master backs the Glacer 240L with a two-year warranty and shows a 60,000 hr MTBF of the pump.
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