Actual results may vary.” A great catch phrase, which is advertising’s out when an outrageous claim made in an ad gives a singular result that is not representative of a normal outcome. You know that guy who is going to share his secret with you that allowed him to make $47,000,000.00 selling government cheese to first time homebuyers who were looking for a property at a government auction so that you can make that money, as well? One would guess that “results were not typical” and “actual results may vary.”
We are continually hit with outrageous claims in advertising. Essentially, if something occurs on one singular occasion and cannot be disproved, it can be used as an advertising claim. And what of electronics? It would seem to be more cut and dry, but typically it isn’t. A very small portion of actual capabilities is often presented while withholding other facts to make the item more appealing. Typically, the biggest offender in this is low end audio manufacturers making outrageous amplifier power claims, while leaving the details and limitations in VERY fine print….and praying you have no idea what those numbers in the fine print actually mean. It also goes over into the computer market. Recently, on a trip to my local reseller, I saw a CPU cooler claiming on the box that it was compatible with and capable of cooling overclocked 140 watt TDP processors. The only problem I saw, was that it was an obvious downgrade from the stock heatsink. Could it cool a 140 watt TDP processor? Well, I am sure it could keep it within thermal limitations at idle……so they can say this on the box.
Zerotherm's latest top of the line offering, the ZT-10D, makes the very bold claim that it has the capacity to cool even a 300W TDP processor. The first look at the Zerotherm ZT-10D makes you think that claim may not be so bold, after all. Standing at 160mm with 74mm of fin depth and 127mm of width, with six 8mm heatpipes running through and a solid copper base, the ZT-10D is no lightweight contender and has the look and solid feel of a cooler made for the most serious challenges. The Zerotherm ZT-10D does not come packaged with a fan, but is set to accept single or twin fan configurations with up to 140mm fans.