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| OtterBox Launches Special Edition LIVESTRONG Product |
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| Thursday, 19 January 2012 16:02 |
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Press Release
OtterBox Launches Special Edition LIVESTRONG Product: Fort Collins, COLO. – OtterBox® is excited to introduce a special edition Commuter Series® case for the Apple® iPhone® 4/4S that proudly supports LIVESTRONG®, sold exclusively at RadioShack and OtterBox.com. A portion of the proceeds from every purchase of an OtterBox Commuter Series LIVESTRONG case will benefit the Lance Armstrong Foundation, created in 1997 by the cancer survivor and champion cyclist to serve people affected by cancer and empower them to take action against the world’s leading cause of death. The foundation is now known publicly by its powerful brand, LIVESTRONG, and is a leader in the global movement on behalf of 28 million people around the world living with cancer today.
The OtterBox Commuter Series LIVESTRONG case for iPhone 4/4S will be available in RadioShack stores nationwide as well as online at RadioShack.com and OtterBox.com. “Working together with our customers, suppliers and partners, RadioShack has generated more than $10 million in contributions for LIVESTRONG since 2009,” said Scott Young, executive vice president and chief merchandise officer for RadioShack. “Like the iconic yellow LIVESTRONG wristband worn by millions of people worldwide, we believe this yellow and black design from OtterBox represents a simple but exciting new way for people to visibly show their support for the cause and stand with us in the global fight against cancer.” The double-layer design of the Commuter Series combines an inner silicone skin with an outer polycarbonate shell that delivers a sturdy case with substantial protection, ideal for active lifestyles. The Commuter Series is a stylish and highly protective case with plugs covering all ports to protect from dust and dirt and a self-adhesive screen protector to defend from scratches and scuffs. This case is pocket-friendly and built for a highly-connected lifestyle. For more information, visit www.otterbox.com/LIVESTRONG . About OtterBox: Built upon fundamentals of hard work, innovation and perseverance, OtterBox is a leader in the production of premier protective solutions for global handheld manufacturers, wireless carriers and distributors. Incorporating creativity and cutting-edge design into every product, OtterBox creates sleek and durable cases that offer reliable device protection to complement any lifestyle. OtterBox was founded in 1998 and is headquartered in Fort Collins, Colo. In 2010 OtterBox established an EMEA headquarters in Ireland and an APAC headquarters in Hong Kong. For more information, visit www.OtterBox.com . We’ve Got Technology Covered. About RadioShack Corporation: RadioShack Corp. (NYSE: RSH) is a proud partner with LIVESTRONG in the global fight against cancer. Since 2009, Fort Worth-based RadioShack has mobilized 33,000 associates, 4,400-plus U.S. company-operated stores and millions of customers to create a powerful message platform for the LIVESTRONG mission. The relationship has generated more than $10 million (as of Dec. 31, 2011) through in-store customer donations, marketing and sales of LIVESTRONG-branded products in stores and other corporate donations. In pro cycling, the RadioShack Nissan Trek Cycling Team also is closely identified with LIVESTRONG, spreading the message to hundreds of millions of people worldwide over the last two years. For more information, see radioshackcorporation.com. About LIVESTRONG/Lance Armstrong Foundation: LIVESTRONG serves people affected by cancer and empowers them to take action against the world's leading cause of death. Created as the Lance Armstrong Foundation in 1997 by cancer survivor and champion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand – LIVESTRONG – and is a leader in the global movement on behalf of 28 million people around the world living with cancer today. Originating with the iconic yellow wristband, LIVESTRONG has become a symbol of hope and inspiration to people affected by cancer around the world. Since its inception, the organization has raised more than $400 million for the fight against cancer. For more information, visit LIVESTRONG.org. |






