Look! Up in the sky! It's a bird! It's a plane! It's… no, really, it's a person! That's what people in New York city have been screaming over the past few weeks as numerous folks saw, well, people flying over the skyline. What the heck? Could Superman be real? Nope -- you're just being sold to again! The flying people are actually nifty flying people-shaped aircraft designed by the Thinkmodo ad agency to spread the viral word about Chronicle, an upcoming 20th Century Fox film in which -- you guessed it -- people fly.

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You can (and should) watch the super-cool devices in action in the video above. Thinkmodo's Michael Krivicka gave TechCrunch the low-down on the campaign:

Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.

Cool, huh?