Booq Introduces the Viper sleeve, a Zipper-Less Case for the MacBook Air
Unique magnetic closure eliminates zipper scratches and stays true to Apple’s minimalist design
Sierra Madre, California – (June 27, 2012) – Booq, a leading brand of premium laptop bags, backpacks and iPad carrying cases designed for creative pros, introduces the new Viper sleeve for MacBook Air (11 and 13-inch). The Viper sleeve’s snug fit and zipper-less design keep your MacBook Air protected, while upholding Apple’s original sleek and simplistic design. Booq’s Viper sleeve for MacBook Air is available today at www.booqusa.com for $39.95 (11”) or $49.95 (13”).
Simply insert your MacBook Air, thin edge first, and the sleeve’s unique magnetic closure seals it inside. The hassle-free and zipper-less design, completely eliminates zipper scratches and drops due to an unzipped case. Sized specifically for the MacBook Air, booq’s natural fiber sleeve provides everyday protection, while keeping your MacBook Air as ultra-slim and lightweight as Apple intended it.

“The MacBook Air is a beautiful, well-designed device,” says Thorsten Trotzenberg, Founder & CEO of Booq LLC. “There is no reason to add weight and unnecessary bulk to your MacBook Air. A sleeve should provide enough protection for everyday use, but still be slim and sleek, making it just as at home in a laptop bag as it is on its own . Viper sleeve keeps a low profile, makes zipper scratches non-existent, and the natural fiber style looks good from the coffee shop to the boardroom.”
Viper sleeve features include:
The new Viper sleeve ships today and is available starting at $39.95 at www.booqusa.com and various retailers throughout the U.S. To learn more about booq, go to www.booqusa.com.
About booq:
Booq strives to create high-end laptop bags while providing excellent customer service to the next generation of ambitious creative professionals. It is no accident that this privately-held family company was started, and is still run, by a small team of highly motivated creative individuals who are committed to providing the highest level of product performance and service to some of the world's most demanding customers for many years to come.
Scientists and doctors in the world seem to be constantly evaluating genetics and discovering new information. It was not that… Read More
The life of a genie cannot possibly be wonderful. It isn’t so much the fact that he or she has… Read More
While children in the United States had Superman to look up to back in the 60s, the children of Japan… Read More
While CPUs and video cards are often upgraded with regularity, components such as cases, storage, optical drives, displays, and power… Read More
Recently there have been some studies done on video gaming and memory. Studies being done on the effects of video… Read More
Noise has long been accepted as part of our daily routine, an unfortunate byproduct of a busy and productive life.… Read More
In January of 1986, someone thought it was an OK idea to put the Replacements on live TV. SNL, to… Read More
Product cycles in the PC industry are predictable, for the most part, and growing increasingly tedious each spring. Many enthusiasts… Read More