Best Buy had announce that it is planning to sell its own tablet, the Android based “Insignia Flex”, for a retail price of $239 to $259, positioning themselves in direct competition with Apple Inc. and the Amazon Kindle.
The tablet will feature a dual-core 1GHz processor, 9.7-inch screen and a ten-hour battery life, and will be exclusively sold only at the Best Buy, according to the Facebook page. A camera for video conferencing is also featured and the “Insignia Flex” will weigh in at about 1.45 pounds
Sources have reported that a smaller and less expensive version of the Apple iPad is expected to be unveiled sometime next week.
NBC news had mentioned earlier today:
“The pricing compares with a starting price of $499 for Apple's 9.7-inch iPad and $399 for the older version of iPad. Google's Nexus 7 is priced at $199, and Amazon's Kindle Fire HD starts at $199. “
Meanwhile Best Buy's launch of it own house brand of tablet, does not mean that it will no longer continue to carry rival devices, but is attempting to better position itself in the highly competitive market for tablets and other mobile computing devices.