In the latest skirmish for mobile on-line supremacy, Apple announced yesterday that the new version of its iPhone and iPad software will not include a pre-loaded application for the popular Google video website YouTube.
While fighting for supremacy, earlier this year, Apple also announced, that it would discontinue Google's mapping software from it mobile devices. Google is well known as the premier search engine, and also the maker of the popular smart-phone Android software.
In a statement from Apple on Monday, that they will no longer include the YouTube app in the iOS system and noted that "customers can use YouTube with in the Safari browser, while Google is working on a new YouTube app to be on the app store."
Needham & Co analyst Kerry Rice said, "Apple and Google are the mobile operating systems for the future and this is where the battleground is going to lie," and continues, “If it's going to be a two-horse race, you certainly don't want to give the other horse any kind of lead.”
The news of the missing YouTube app from Apple mobile software, was released with the test version of the new iOS 6 software that did not include the YouTube application preloaded since the original iPhone introduction in 2007.Even though the app, was not as full featured as YouTube own website, it also lacked the advertising, and many of the available music videos and titles found on the website.
Sources from several analysts mention that while Google generated a significant amount of advertising revenue from iPhone users, the "The writing's on the wall that when search is up for renewal, there's a significant chance that Google may not be the default,"
Reuters reported earlier today that, “Google said in a statement that it was working with Apple to ensure that it has "the best possible YouTube experience for iOS users."
The final version the the new AppleiOS is expected to be released later in the Fall season of 2012.